Senior Business Analyst

Role Description: As a Senior Business Analyst your role will be: - Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency. - Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers. - Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured. - Proactively identify opportunities to help clients optimize their performance using INCRMNTAL's measurement solutions. - Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations. - Work directly with large datasets using SQL to extract, analyze, and interpret data. - Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met. - Create and maintain visually compelling reports and dashboards to communicate findings effectively. - Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions. - Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience. - Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams. - Stay ahead of industry trends, emerging measurement methodologies, and market developments. Key Requirements: - 4+ years in marketing science and/or marketing analytics roles, preferably within the adtech / marketing tech ecosystem or a measurement-focused company. - Strong proficiency in SQL and experience with cloud-based analytics platforms (e.g., Amazon Athena, Google BigQuery). - Familiarity with statistical tools (e.g., R, Python) and data visualization platforms (e.g., Tableau, Looker). - Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results. - Exceptional communication and storytelling skills, capable of presenting complex data insights to both technical and non-technical audiences. Bonus Point: Understanding of incrementality measurement and marketing efficiency methodologies.