Performance Marketing Manager

Welcome to Healthee, where healthcare meets simplicity. It's 2026, and our mission is to empower employees to take control of their health benefits with clarity and confidence- navigating complex systems in under 27 seconds. Using cutting-edge AI, we personalize and streamline the experience of understanding, using, and optimizing health coverage. We're not just building a product. We’re crafting an intelligent platform that transforms lives through data-driven insights and seamless digital experiences. We are seeking a Performance Marketing Manager. You will own and scale our paid acquisition channels, driving measurable results across digital platforms. You’ll be responsible for planning, executing, and optimizing multi-channel campaigns with a focus on ROI, efficiency, and continuous growth. This is a hands-on role with room to shape strategy, test new ideas, and make a real impact on the company’s growth trajectory. Key Responsibilities: Develop Growth Strategies: Create and implement comprehensive growth marketing strategies aligned with company goals and objectives. Customer Acquisition: Lead efforts to acquire new customers through various channels, including digital advertising, content marketing, SEO, SEM, social media, email marketing, partnerships, events, and more. Conversion Rate Optimization: Optimize the conversion funnel by analyzing user behavior and implementing A/B tests and other CRO techniques to increase conversion rates. Sales alignment: Understand B2B sales cycles, working closely with the Sales team on lead routing and handoff. Data Analysis:Analyze marketing data and KPIs to identify trends, opportunities, and areas for improvement. Use data to make informed decisions and refine marketing strategies. Budget Management: Manage the marketing budget effectively, allocate resources efficiently, and ensure a positive return on investment (ROI) for marketing initiatives. Creative Production: Use AI tools to independently develop and produce ad creative for HR leaders and benefits consultants, from concept to execution. Product Integration: Work closely with product teams to ensure that marketing strategies align with product marketing and launch efforts. Marketing Automation: Implement and manage marketing automation tools and systems to streamline marketing campaigns and communication. Analytics and Reporting: Create regular reports on marketing performance, track key metrics, and present findings to senior management. Competitive Analysis: Monitor and analyze competitor activities, market trends, and consumer behavior to identify opportunities and threats.