Website Marketing Specialist

We're seeking a Website Marketing Specialist with strong CRO expertise to own our digital presence end-to-end, directing a network of specialized vendors and driving conversion performance. Responsibilities: Serve as primary point of contact across development, design, analytics, AI, and infrastructure vendors, ensuring coordinated delivery against a shared roadmap Direct vendor-led development of our multi-LOB, multilingual growing WordPress site, including migration of subsidiary sites into a unified architecture, and oversight of plugins, server, and security Maintain SEO /AEO best practices and performance standards Own CRO strategy, including A/B testing, popup optimization, and smart landing pages, using GA4/GTM and CrazyEgg data to inform user journey improvements and decision-making Direct website design work for visual and brand consistency, collaborating with PPC and social media to ensure consistent messaging across channels Manage our AI chatbot strategy (EN/HE), overseeing the underlying LLM/CDN setup and its integration with HubSpot Own the integration and management of all marketing technologies connected to WordPress, including HubSpot and cookie consent compliance Hebrew (Native) and English (Fluent) Proven WordPress development/management experience for multilingual, multi-LOB sites Experience managing external development, design, and technology vendors Expertise in GA4, GTM, CRO tools, and A/B testing platforms Strong SEO/AEO/AI Overview implementation experience Understanding of web security and compliance practices (including cookie consent) Experience integrating HubSpot forms and collaborating cross-functionally with marketing automation Familiarity with chatbot platforms and e-commerce or interactive tour technology is a plus